Language is the first building block our our course. What language should we avoid and how do we use the right words to personally connect with our audience? Learn the power of visual, emotional and logical language. We’ll also look at how to turn numbers into insights and explore how to best present our data in a fresh and compelling way.
Language
Key skills
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Stop putting barriers between you and your audience. Learn how to ditch the jargon and use really engaging and compelling language to tell your story.
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Learn how to turn data and numbers into a narrative so that you can bring your audience along in the journey. Practice transforming raw information into story in groups.
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Metaphors are key to aiding comprehension when the subject matter is abstract. Learn how to instantly create powerful and visual metaphors.
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Start collecting good language. Identify the visual, emotional and logical language you can use to tell the story of your work.