Story
Our second episode looks at Story. Now we know the right language to use, how do we structure our thoughts in a narrative that engages our listener and moves them to action? Explore the pyramid principle, creative techniques and the P.I.P approach to turn our expertise and experience into stories that will move and inspire your audience.
Episode details
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Understand the importance of story and why narrative is so useful for communicating ideas. Learn how to structure your ideas and experience in a simple 3-part framework.
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Learn how to use a simple but really effective content tool to prepare your messaging, supported by stories, data and impactful language.
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Time to play around a little. Learn and practice 3 different creative approaches to storytelling: Prisming, Opposites, Suspense.
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Use the Content tool to prepare your material for an upcoming media interview or presentation.